{"id":10487,"date":"2026-10-27T11:22:15","date_gmt":"2026-10-27T10:22:15","guid":{"rendered":"https:\/\/allydom.com\/es\/?post_type=tribe_events&#038;p=10487"},"modified":"2026-10-30T12:57:39","modified_gmt":"2026-10-30T11:57:39","slug":"onboarding-masterclass-consensus-engineering-in-go-to-market-strategies-2","status":"publish","type":"tribe_events","link":"https:\/\/allydom.com\/es\/event\/onboarding-masterclass-consensus-engineering-in-go-to-market-strategies-2\/","title":{"rendered":"Onboarding Masterclass: Consensus Engineering in B2B Sales Opportunities"},"content":{"rendered":"<p>En ventas B2B complejas, la mayor\u00eda de las operaciones no se pierden frente a un competidor, sino que mueren atascadas en la par\u00e1lisis del propio comit\u00e9 de compra del cliente. Esta Masterclass introduce la metodolog\u00eda Consensus Engineering aplicada al Go-To-Market, ofreciendo a los l\u00edderes comerciales un marco sistem\u00e1tico para identificar disonancias ocultas, cartografiar el mapa de poder del cliente y estructurar acuerdos sostenibles desde las etapas tempranas de la oportunidad.<\/p>\n<h2>Agenda de la Sesi\u00f3n<\/h2>\n<h3>00:00 \u2013 00:15 | La Anatom\u00eda de la Par\u00e1lisis B2B<\/h3>\n<ul>\n<li>Por qu\u00e9 fallan los modelos tradicionales de venta centrados en caracter\u00edsticas y precio.<\/li>\n<li>La psicolog\u00eda del comit\u00e9 de compra fragmentado y el coste de la no-decisi\u00f3n.<\/li>\n<\/ul>\n<h3>00:15 \u2013 00:45 | El Framework de Consensus Engineering en GTM<\/h3>\n<ul>\n<li>La Matriz de Consenso: Mapeo de stakeholders, niveles de veto e intereses contrapuestos.<\/li>\n<li>Ingenier\u00eda del Acuerdo: C\u00f3mo convertir a compradores esc\u00e9pticos en facilitadores internos del cambio.<\/li>\n<li>Alineaci\u00f3n GTM: Sincronizaci\u00f3n entre Marketing, Ventas y Producto para ofrecer un frente unificado.<\/li>\n<\/ul>\n<h3>00:45 \u2013 01:00 | Diagn\u00f3stico de Madurez y Casos Pr\u00e1cticos<\/h3>\n<ul>\n<li>An\u00e1lisis de patrones comunes de bloqueo en pipelines de alto valor (deal friction analysis).<\/li>\n<li>Autodiagn\u00f3stico del riesgo de par\u00e1lisis en cuentas estrat\u00e9gicas.<\/li>\n<\/ul>\n<h3>01:00 \u2013 01:30 | Debate Directivo Q&amp;A<\/h3>\n<ul>\n<li>Intercambio de perspectivas y benchmarking entre l\u00edderes comerciales de distintas industrias.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>En ventas B2B complejas, la mayor\u00eda de las operaciones no se pierden frente a un competidor, sino que mueren atascadas&#8230;<\/p>\n","protected":false},"author":35,"featured_media":9881,"template":"","meta":{"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"TEC\\Tickets\\Commerce\\Module","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[{\"id\":10488,\"type\":\"default\",\"title\":\"Plaza en esta fecha\",\"description\":\"Formato Presencial: Pausa caf\\u00e9 y Tarde Directiva.\\r\\nEl 100% del importe pagado en la Masterclass se deduce directamente de la contrataci\\u00f3n de un Opportunity &amp; 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